Thursday, June 13, 2013

Is Dodge's future up in the air?

Is Dodge's future up in the air?


A distinct lack of new products in the pipeline means that Dodge’s future is starting to look somewhat shaky, a new report finds.
  
Dodge’s sales volume has been down dramatically ever since Chrysler sent the brand’s pickups to the Ram truck division back in 2009, and Ward’s Auto suggests that troubling trend will continue due to the loss of several more key models.

First up on the chopping block is the Avenger, which reportedly will not be replaced after the current model’s life cycle reaches its conclusion next year. If that comes to pass, the Avenger's demise will leave Dodge without an offering in the critical midsize sedan segment.

Next, Chrysler is planning to repurpose (i.e. shift to another brand) or simply give the axe to two more Dodge models, sources close to the situation have revealed to Wards. It’s possible that one of those vehicles could be the Grand Caravan – Chrysler has stated in the past that it plans to build a next-generation Grand Caravan or Town & Country, but not both.

The loss of three high-volume models would certainly be a tough blow for Dodge, but is the brand really headed for the same fate as Mercury, Plymouth and Pontiac? Only time will tell.

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