New, larger Ferrari museum opens in Maranello

Ferrari has officially opened its expanded museum in its hometown of Maranello, Italy. 

Stretching about 3,300 square feet larger than before, the Museo Ferrari has been thoroughly renovated in order to better showcase more of the prancing horse's road-going and racing cars. In particular, Ferrari now has more single-seat race cars on permanent display than before

“The Museum represents a vital way of showing the general public the history and culture of a company that is strongly focused on the future,” said Ferrari president Luca di Montezemolo, who was on hand today to inaugurate the expanded facility. “I am particularly pleased to see that so many visitors come from abroad. This year we will reach the figure of 300,000 visitors which, for a Museum which is not located in a big city, is a great success.

Racing fans aren't the only museum-goers Ferrari has courted. The brand is aiming to lure in a more mainstream audience with temporary exhibitions like a new "From Cinecitta to Hollywood: All Ferraris in the cinema." Some of the most significant Ferraris associated with Hollywood will be on display alongside clips of Ferraris in film. An ex-Steve McQueen 275 GTB4 will be shown alongside a Mondial T Cabriolet driven by Al Pacino in "The Scent of a Woman," along with a one-off custom inspired by the 330 LM used in Federico Fellini's "Spirits of the Dead."

A new Ferrari store adjacent to the museum is also now officially open. The nearby city of Modena, Italy, opened last year a museum dedicated to the life of Ferrari founder Enzo Ferrari.