Sunday, June 9, 2013

Pininfarina to built 5 examples of the Sergio concept?

Pininfarina to built 5 examples of the Sergio concept?


If you have dreamt of owning the Pininfarina Sergio concept car, you’re apparently not alone. Pininfarina has received so much interest in the one-off design concept that it is actually considering making five examples in order to make some quick cash.

Priced at an estimated $2-million, the extremely limited-run Ferrari 458 Spider-based supercar would feature a carbon-fiber body, hub centric-wheels, and 562 horsepower – all without a windshield.

Pininfarina reportedly built the Sergio commemorating its former chief Sergio Pininfarina. Amazingly, it only took the Italian design house four-and-a-half months to send the Sergio from the minds of designers to the show floor of this year’s Geneva Auto Show.

How was Pininfarina capable of such a lighting quick design feat? The firm recently began using a “highly refined 3D-modeling software from French aerospace-tech gurus Dassault Systemes,” according to a Car&Driver report.

So why is Pininfarina considering sending the Sergio to production, rather than simply letting it collect dust in its lobby? It could make some quick cash by producing a limited run of the high-concept vehicle.

The new design and build process cuts so much research and design time and costs from the equation that Pininfarina might have just stumbled upon a new business model; building wacky supercars for the world’s superrich. The profits from these kinds of cars could keep the coffers full, allowing the Turin-based design firm to take more expensive risks in the future that it couldn’t previously afford.

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